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A Journey Through Guatemala's Finest Coffee Growing Regions: Pastores Antigua, Hue Hue, and Cobán.

Embark on a sensory adventure as we explore coffee growing in Pastores near Antigua, Hue Hue, and Cobán in Guatemala. These regions are renowned for their exceptional coffee production, each offering a unique flavor profile influenced by their specific microclimates.



  1. Antigua: Located in the Sacatepéquez, the coffee growing region of Antigua boasts a picturesque landscape nestled between mountains and volcanoes. The microclimate of Antigua is characterized by an altitude ranging from 1,400 to 1,800 meters above sea level, creating cool temperatures and providing a favorable environment for coffee cultivation. The region experiences distinct wet and dry seasons, with rainfall ranging from 1,500 to 2,000 millimeters per year. These climate conditions contribute to the development of a nuanced flavor profile in the coffee beans, often featuring notes of chocolate, caramel, and a balanced acidity.

  2. Cobán: Nestled in the Alta Verapaz department, the coffee growing region of Cobán enchants coffee enthusiasts with its enchanting landscapes and exceptional microclimate. Cobán sits at an elevation ranging from 1,200 to 1,600 meters above sea level, providing the perfect conditions for growing specialty-grade coffee. The region experiences a wet season from May to October, characterized by abundant rainfall and cool temperatures, followed by a dry season from November to April, featuring sunny days and cooler nights. This combination of weather patterns contributes to the slow maturation of the coffee cherries, resulting in coffees with vibrant acidity, floral aromas, and notes of citrus, chocolate, and caramel.

  3. Hue Hue: Situated in the Huehuetenango department, the region of Hue Hue (short for Huehuetenango) is renowned for producing some of Guatemala's most exquisite coffee. With elevations reaching up to 2,200 meters above sea level (the name means "above the clouds"), Hue Hue offers unique weather patterns that contribute to its exceptional coffee. The microclimate in Hue Hue is influenced by cool mountain air and dry winds from Mexico's Tehuantepec plain. The combination of high altitude, ample sunshine, and well-drained volcanic soils results in coffee beans with distinct flavors of tropical fruits, floral undertones, and a bright acidity that leaves a lasting impression.

Farm-Direct Coffee and Avenidas: Avenidas, a distinguished coffee brand committed to sustainability and ethical sourcing, celebrates the concept of farm-direct coffee. By establishing direct relationships with local farmers in Pastores, Huehuetenango, and Cobán,


The brand works closely with farmers to ensure the highest quality standards and pays fair prices that empower the local communities. By eliminating intermediaries, Avenidas fosters a direct connection between the coffee grower and the consumer, allowing coffee lovers to experience the authentic flavors and stories behind each cup.


Conclusion: The coffee growing regions of Antigua, Hue Hue, and Cobán in Guatemala captivate with their distinct microclimates and exceptional coffee production. From the cool temperatures and volcanic soils of Antigua, to the high altitudes and dry winds of Hue Hue, and the misty cloud cover of Cobán, each region contributes its unique characteristics to the flavor profiles of their coffee beans. Avenidas, with its commitment to farm-direct coffee, ensures that the rich flavors and traditions of these regions


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